Product Company Name Initial Ideas

After creating a mind map of initial ideas, I have managed to narrow it down to a few names that most stood out to me. The following names where strung from the mind map to create a more detailed analysis of connotations of the final possible names;

Spectre House Productions/ Studios
The connotations of the word 'Specter' produce an image of a ghost like figure, ghosts being common features of horror films and especially our trailer as it also has a plot of a haunting of a ghost girl in a Parisian apartment. I think that this would coincide well as we also used the spelling 'Spectre', as this is the French spelling, which makes the whole feel of the trailer more authentic and realistic - we have had several ideas of shots in Paris, and so this could fit in very well here.

Locked Door Productions/ Studios
We liked this name, as it produces connotations of mystery, as well as horror. The title could provoke the audience to question themselves on what it is that could be lurking behind the door. This in turn would create an almost eerie feel to the name, as the result may be terrifying (this would be appropriate, due to the fact that our trailer would be in the horror genre).

Heartbeat Productions

We both quite liked this name, as it is a bit more suggestive than just simply linking straight with the feel of the horror genre. It has many meanings. The word 'heartbeat' may have connotations of love when you first think about the word, however, in more depth, it could link to the thought of a physical heart, further linking to the idea of blood (which is obviously linked to the horror genre). Another word for heartbeat is also pulse, and when frightened or unsure of certain situate that could be potentially dangerous, the pulse (or heartbeat) rises and quickens in the moment. When analysed, the meaning behind this name is subtle, yet suggestive of the horror genre.

Black Raven Productions

Again this name could have several different meanings behind it. The name 'Raven' is associated with the well known named bird of death, which has an ominous black body. When in flight it casts a dark silhouette in the sky. This connotation of darkness can be linked to the horror genre. The history link with the raven's may also spark some darkness in the audience as raven's are known to have continuous references with mythology throughout the world, across many different cultures. It is most famously known in Edgar Allen Poe's poem, 'The Raven'. Although it is not strongly thought of as horror, within the poem, the raven (who is a key figure throughout) is referred to as a 'thing of evil', and so because of these past literature links and myths, ravens have become a key figure in quite a lot of newly released horror films, including "The Raven' (released in 2012), which is also a movie heavily based on Edgar Allen Poe himself and his poem. They are most commonly used as symbols of evil and death.

Fatal Fear Productions/ Studios

This name was created as analysed out mind map previously and linked the two words together through alliteration, which is common feature of many production company names to provide emphasis, and aid with memory (a key element in marketing a product). The connotations of the words both fit well with the horror genre. 'Fatal Fear' suggests that something is so frightening to the point that it is deadly, which definitely links to horror.