I decided to some research in to film distribution as I wanted to get a background insight in to one of the important roles of post production of a film. I did some reading on how films are distributed and who certain films are typically distributed by, to gain some background knowledge and to get me to think about who would distribute our film, as from our initial research I think that our film would be an independent film release and not a major motion, blockbuster film.
The process of distribution involves the releasing and sustaining of films in the market of media releases and is arguably one of the most important parts of the film industry as this is what captures the audience and essentially makes or breaks the films' success. Throughout Blockbuster (Hollywood) films, it is typical and nomad to see vertical integration taking place to advertise the films as this is the most effective way doing so. However, in the UK, distribution takes a different stance in trying to appeal to a more local market and marketing globally.
Knowing this I looked at the independent sector that is more suited to our film. In the independent sector vertical integration is more or less un heard of and occurs less often as they typically do not have the links with distributors long term, that blockbuster films have. Distribution in this area is mostly split into 3 stages;- licensing, marketing and logistics.
After finding this out I have came to the conclusion that the ideal situation is to sign a distribution deal with a reputable film distributor who will then take care of all the possible distribution channels: theatrical distribution, television, DVD's, video on demand etc. In the ideal situation, the distributor pays the filmmaker a decent advance and they then split the revenues after the distributor has recouped costs. This is known as Gross Adjusted Deal.
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