Film Poster Research/Inspiration

When it came to deciding what I wanted the 'Lullaby' film poster to look like (ancillary product), I started to do some initial research into what common codes and conventions you see on horror film posters to get some ideas on what would tie in to the thrilling feel I hope to capture.

http://www.sicklycat.com/2011/11/22/the-15-most-over-used-movie-poster-cliches/

The link above is a website, that cleverly collages the most commonly used movie posters for a varied range of genres and as this was my original idea, I was really pleased when I stumbled upon this site. Although this layout and composition has been used a lot, I will add my own flare that coincides well with our trailer and gain inspiration from the marketing of one particular film which originally gave me the idea for having a close up eye frame for my poster. I found it really interesting to see that even though all of the images above are from the same genre, just how different each one can be, by the use of lighting, composition, colour saturation/use of colour and theme. This really made me think about the feel of my trailer and has given me some factors to think about that will make my poster impactful and as effective as it can be to capture the horror/mysterious feel that I want my audience to see instantly when they first look at the poster.