Further Marketing Campaign for upcoming film 'Devil's Due'

It is so fascinating to see amazing technological advances used to their full as part of a marketing campaign for a film. This disturbing stunt pulled off in New York went viral online and accumulated more than 4.8 million views on YouTube in one day. A creepy animatronic infant - known as the "devil baby" - terrorised unsuspecting New Yorkers, by cruising around in a remote controlled stroller, crying to catch attention. When a bystander comes near to aid help to the crying "baby" it pops up un-expectedly screaming, vomiting, growling and in some cases swearing.

This viral marketing stunt was set up to promote the January 17th 2014 release of the upcoming horror film, 'Devil's Due'. This kind of viral marketing is not only very smart in terms of promoting the film but also reaches out to a much wider audience, as with the video on YouTube gaining such a huge response, this then easily attracts the varied generations of YouTube itself but also this would then lead to people talking about the viral video on social networking sites such as Twitter. This instantly gets people talking about the film before even a trailer is released and would hopefully gear up a following before much is even seen of the film, bringing it more popularity and in turn, when the film is released, a lot more money.

Below I have included the video of the viral marketing stunt;