New Marketing techniques

While researching marketing campaigns across all media platform, I stumbled across this really interesting, clever and captivating marketing technique to promote the upcoming remake of the film "Carrie" (originally produced in 1976). An elaborate prank was set up in a coffee shop in America that displayed characteristics and features of Carrie (the main protagonist in the film) to try and encourage the audience to go and see the film, set to be released in November of this year.