Little White Lies is a bi-monthly, British independent movie magazine that features writing, illustration and photography related to cinema. It is published by London-based creative agency 'The Church of London'. The first issue was released in February 2005 and according to a report in The Guardian:
The design of each issue of 'Little White Lies' is inspired by its feature film, represented on the cover by an illustration of its lead actor. The cover film also influences interior aspects, such as editorial icons, chapter headings and custom typefaces. However, the overall template of the magazine remains the same. Little White Lies' content is split into six chapters: the lead review, an editorial introduction, a series of articles inspired by the feature film, theatrical reviews, the Back Section, and future releases. Also, Little White Lies is distributed throughout the UK and is stocked in shops including WHSmith, HMV, Urban Outfitters and Fopp. The magazine is also stocked in many of the UK's leading independent cinemas including all Curzon Cinemas, Picturehouse Cinemas and Everyman Cinemas."Danny Miller conceived Little White Lies with his schoolfriend Matthew Bochenski aged 17, and they carried the dream with them through university and into their first jobs at skate and snowboard magazine Adrenalin. When the independent publishers behind Adrenalin collapsed last November, he put together the first issue of Little White Lies with Bochenski"
Finally, In 2008, 'Little White Lies' won Best Designed Consumer Magazine of the Year at the Magazine Design and Journalism Awards.
I love this magazine in particular from the whole old-school way of producing everything that makes it's way into the final cut before distribution. It is a lot different to any other magazine I have seen before and that's what intrigues me the most to want to analyse of it's simplistic covers. Below are a selection of many of the Little White Lies issues.
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