The Making of the 'Black Swan' Issue of Little White Lies Magazine

             

I came across this video on YouTube while researching new marketing techniques, of a magazine company titled 'Little White Lies'. The 1:55 minute video covers the whole process of creating an Independent magazine solely focused on film. I found this really interesting and an amazing behind the scenes to how much work goes into every component of this arty magazine, from the illustrations and photography, down to the tinkering with each letter of handwritten articles within the contents of it's pages. I have decided to do some research into this Independent company and analyse one of it's magazine covers as inspiration for my own. I love the style and artistic take on each aspect of the magazine and so will do more research into the company itself.